Burger king flame font free download driver#
Burger king flame font free download plus#

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We will never give your details to anyone else without your consent. We will only use your email address to send you the newsletters you have requested. News from Dezeen Events Guide, a listings guide covering the leading design-related events taking place around the world. News about our Dezeen Awards programme, including entry deadlines and announcements. Dezeen Jobsĭaily updates on the latest design and architecture vacancies advertised on Dezeen Jobs. Dezeen DailyĪ daily newsletter containing the latest stories from Dezeen.

Burger king flame font free download plus#

Plus occasional updates on Dezeen’s services and breaking news. Sent every Tuesday and containing a selection of the most important news highlights. Sent every Thursday and featuring a selection of the best reader comments and most talked-about stories. Our most popular newsletter, formerly known as Dezeen Weekly. 'In the new favicon we get to be a little more playful – turning the mark into a hidden B and K – an Easter egg for true design aficionados,' added Smith.īurger King will start rolling out its rebrand immediately and is aiming to overhaul all of its restaurants over the next few years. 'The approach to this is to make sure every brand identity asset whether static or in motion truly be distinctive and unique to the brand, so whether you're seeing just one element – the logo, the colors, the typography, the photography or all of them together they stand out and are recognizable.' The app will use a new faviconĪs part of the digital overhaul, Burger King will be using a new favicon that turns the letters B and K into a burger on its app and some other online platforms.

Burger king flame font free download driver#

'The digital experience was a huge driver in developing the Burger King's rebrand, but what brand isn't digital-first these days?' said Smith. 'Put simply, to make the Burger King brand and the food even more craveable.'Īs with most major brands, Burger King has a strong digital presence and the rebrand was designed to work across multiple digital platforms.

'We wanted to use design to help close the gap between the negative perceptions a lot of people have of fast food, and the positive reality of our food story by making the brand feel less synthetic, artificial and cheap, and more real, crave-able and tasty,' she continued. 'Our creative approach reflects what Burger King is doing with the food, free from colors, preservatives and flavors from artificial sources,' said Smith. 'Whether that's the way we used color – inspired by the food and trademark flame grilling, how we photograph products with mouthwateringly delicious macro photographs of food and fresh ingredients, the shapes and forms of the 'flame' font, or the playfully irreverent style of illustration we've created.' the rebrand focuses on the foodĪ large part of this was combating existing negative perceptions of Burger King's food. Related story Minimalist McDonald's adverts feature ingredients lists but no brand name According to Smith removing the artificial-looking blue swish was a reference to improvements in the brand's food. The revamped logo replaces the previous design introduced in 1999, which was made up of a more stylised burger surrounded by a blue crescent.

Above: The new logo (right) directly refers to the previous logo (left) and replaces the logo introduced in 1999 (centre) 'The new logo pays homage to the brand's heritage with a refined design that's confident, simple and fun.' Top: Burger King's new retro logo. 'We were inspired by how it has grown to have such an iconic place in culture – from Back to the Future, Gremlins through to more recently Stranger Things and BK’s Warhol campaign,' she continued. 'We explored a lot of different design territories, but kept coming back to the brand's original iconic logo from 19 when Burger King looked at its best,' Smith told Dezeen. The comprehensive redesign of Burger King's visual identity by Jones Knowles Ritchie included the creation of a retro logo that closely resembles the logo used by the brand in the 1970s, 80s and 90s.